I’ve written before about branding, but the more I read, the more I feel that I need to really expand on it. We all need to think of ourselves as a brand. Think about it, what you do and say reflects on you (your personal brand). I’ve taken the plunge and created my own personal Instagram account found here, to share bits of who I am outside of “what” I do. (You can read my bio here)
The article featured below is by Derrick Daye, and he knocked it out of the park talking about Emotional Connections! I was so pumped by learning so much about branding in one article! Right after I got done (and taking tons of notes), I immediately went into one of my groups, and took a poll to get immediate feedback on what emotion was linked to my group. You can see the results below.
Happy to report that ‘Community’ has always been my primary goal in creating the group in the first place, so I must be doing something right. I highly recommend reading his article and applying his teachings to your business. I think you will be surprised at what you find. Best of luck!