I just finished reading an extremely insightful article from Tim Denning found on The Mission: https://medium.com/the-mission discussing the 5 Characteristics for Social Media success:
5. Willingness to share
As I read through the list, I was glad to know that I have shared many of those things myself, but can do so much more in certain areas. They show a ‘human’ side to you. I’ve seen so many who are over-the-top braggers on what they do, and have been put off by that.
There is a strength when I see a person who is a master at what they do, and they don’t have to shout it from the rooftops. I find there is always a balance that entrepreneurs have to strike to show what they do, and do it in a way that doesn’t shout it to others.
This is such an important topic especially now as individuals are creating their ‘personal’ brand online.
I hope this was helpful to you as well. I highly recommend reading the article, as there was so much information shared on each individual characteristic that may be helpful to you as well.