Make it Personal

Ever wonder how to get Facebook posts to “stick”?

I’ve been on a personal journey to figure this out, as most digital marketers are. I’ve read a great article recently about how to bring up the past to connect with the present. A local real estate agent found an old article about an occurrence that happened in their town. The parks and recreation department was looking for a band (last minute) to fill in at an outdoor concert for a group that couldn’t make it. They found one, but the band lied about the type of music they played. (Think music like The Eagles) This band was the exact opposite and let’s just say things got very rowdy at their concert. They ended up playing a full 24 minutes before they were shut down, but not before things got out of hand.

Needless to say, this type of post got a lot of people talking in the town. He brought a historical story to light and the community loved it!

Think about how you can get “into” your town. Anyone can do this. All it will take a little research, planning and ingenuity.

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