The answer is a resounding ~~~> YES!
Without branding and knowing what your Vision is, you’ll be confused as to what your purpose is AND your customers will be confused as well. That’s a big problem to have.
Once you get your vision cemented, then you must focus on your mission. Why do you exist? Who do you do it for? There are only a few of the many questions you need to consider when gathering information to pinpoint your mission. The most difficult part is keeping it simple for your customer to know exactly who you are and what you stand for.
Next, you need goals to accomplish that are in alignment with your vision and mission. Goals can come in different formats: words, photos and audio. Different platforms require different actions to achieve this. A common problem I see is that owners think that 1 format can work across different platforms and that’s not the case. That can be seen as lazy and really not motivating for the end user, your customer.
If you’re needing help figuring out what your ‘brand’ is and what it is conveying to your customer, click the “Contact Me” tab and I’d love to assist.