I’ve just read a fascinating book, ‘Building A Story Brand’ by Donald Miller (http://buildingastorybrand.com). What an insightful, powerful book to show how businesses need to focus on their customers as the “Hero” of a story. You, as a business, are not the hero and should be seeing yourself as the hero’s ‘Guide’. Think Yoda to Luke in Star Wars.
The prime takeaway for me was being someone who would elevate them in all that I do. The central core to any business is to elevate THEM! Make them become empowered through my message to realize their full potential.
Figure out how you can ‘help’ your clients in this way. It will make all the difference in how they respond to you and how your brand grows!